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With cooler weather coming on, it’s time to start thinking about the holidays, which represent a perfect season to promote special events and services that will make it easier for time-strapped customers to meet with family and friends.
This year more than ever, it’s important to emphasize value and uniqueness, to make sure your operation stands apart from all of the competition. With consumers spending their dollars cautiously, extra attention needs to be paid to the price point of holiday offerings, perhaps by turning to foods like pasta, alternative cuts of meat like pork shoulder or beef shanks, and the large range of international specialties that emphasize ingredients like rice, beans and legumes, and vegetables—rather than expensive proteins.
Fortunately, many of these items, from Spanish paella and country French cassoulet to pulled pork and lasagna, are all comforting and hearty for winter weather, yet festive enough to carry holiday meals in style.
•Offer family-style menus for holiday events such as office parties, family reunions and other group gatherings
•Theme dinners and special menus are especially appropriate this time of year, such as a traditional Italian Feast of the Seven Fishes to an all-American turkey dinner with all the trimmings
•Consider creating express lunches or early-evening shoppers specials that can be served quickly to folks who are in an extra hurry during the holidays
•Takeout meals and meal components are particularly in demand this time to year, whether intended for busy-weeknight family fare or a special at-home or office event
•Prix-fixe and multi-course menus are great for splashy holiday dining, perhaps including a specialty cocktail, wine or champagne
Now is the time to use festive plates, glassware and flatware to lend that special feeling to parties and promotions. For more information on how Cardinal can provide you with all of your tableware needs for any kind of menu, contact sales@cardinalglass.com.
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